Axios Live: Events page
Axios Live is one of the fastest-growing divisions at Axios, projected to generate $15M in 2024 (+25% YoY). As the events business expanded, its digital presence lagged behind: updating pages required manual design support, the event feed fell out of date, and sponsors lacked a compelling showcase of event impact and audience value.
I led the end-to-end redesign of the Axios Live ecosystem — transforming it from a static webpage into a dynamic, scalable platform with flexible templates, automated event feeds, and sponsor-ready storytelling.
This initiative elevated Axios Live’s brand presence, reduced operational overhead for events teams, and created a long-term foundation for growth across tentpole and franchise events.
The Challenge
1. Outdated, manually-maintained event pages
2. Poor event discoverability & navigation
3. Weak sponsor value and competitive gaps
CROSS TEAM OBJECTIVES
I facilitated shared goals across the Events, Product, and Brand teams to create alignment:
Events → increase attendance, streamline ops, highlight impact
Product → automate feeds, reduce reliance on design, improve CTA flows
Brand → unify visual language, scale design system, amplify Axios Live identity
PHASE ONE: Modernizing the Foundation
Key Outcomes
Migration from Webflow → axios-web
Automated event listings using a SplashThat iFrame
New marketing-forward event landing page
Early “child page” for Cannes with highlights & related coverage
Impact
✔ Reduced manual updates for events teams
✔ Established a unified visual direction
✔ Enabled faster creation of post-event storytelling (video playlists, coverage modules)
PHASE 2: Dynamic, Modular and Scalable
Automated Feed (SplashThat API)
In partnership with engineering to design a flexible feed powered by theme IDs, sorting parameters, and future filtering capabilities.
Modular Child Page Templates
Flexible event branding and modular feeds for agendas, speakers, multimedia, and press highlights.
Dynamic sign ups and Ctas via Braze
CTAs that adapt based on event state and needs such as register before an event, or Sign up for post-event reminders after it wraps up.
